Hello! I’m Awais, a results-driven Digital Marketer with 7 years of experience specializing in Facebook/Instagram Ads, SEO, Google Ads, and Content Strategy. I create data-driven campaigns that drive growth, improve online visibility, and engage audiences effectively. With a blend of creativity and analytical insight, I help my company achieve its marketing goals and build a strong digital presence. 

⚙️ Facebook/Instagram Ads Performance-Driven Highlights:

• 📊 Data-Driven Audience Targeting: Interest-based, Lookalike, Retargeting
  
  

• 🧠 AI-Powered Creative Testing (A/B testing multiple ad formats/styles)
  
  

• 🚀 Maximum Number of Conversions / ROAS-Focused Campaign Optimization (Scaling winning ad sets efficiently)
  
  

• 🎯 Dynamic Product Ads (DPA) for catalog-based retargeting
  
  

• 🔄 Full Funnel Strategy: TOF (Awareness), MOF (Consideration), BOF (Conversion)
  
  

• 🕵️‍♀️ Real-time Pixel & Conversion API setup for accurate tracking

⚙️ Google Ads Expertise:

🔹 Campaign Strategy & Setup

• 🔍 Search, Shopping, Display & Performance Max expertise for full-funnel coverage
  
  

• 🛒 Google Shopping Feed Optimization for fashion accessories (GTINs, custom labels, rich product data)
  
  

• 📦 Performance Max Campaigns built with creative assets, audience signals & feed integration
  
  

🔹 Audience & Targeting

• 👥 Advanced Audience Layering using in-market, custom intent, and affinity segments
  
  

• 🔄 Remarketing Lists: Cart abandoners, product viewers, and post-purchase upsell flows

🔹 Optimization & Scaling

• 📈 ROAS-Focused Bidding strategies using tROAS, Max Conversion Value, and Smart Bidding
  
  

• 🧪 A/B Testing for ad creatives, headlines, descriptions, and landing pages
  
  

• 🚀 Budget Scaling Frameworks to safely increase spend while maintaining profit margins
  
  

🔹 Tracking & Reporting

• 🧠 GA4 & Google Ads Integration for accurate attribution and real-time decision-making
  
  

• 📊 Custom Dashboards with metrics like ROAS, CPA, CVR, CTR, and Impression Share
  
  

• 🔌 Conversion Tracking Setup: Google Tag Manager, Enhanced Conversions & Conversion Actions
  
  

🔍 SEO Expertise:

• 🔑 Keyword Intelligence: In-depth keyword research based on buyer intent, product relevance & competition for high-ROI terms
  
  

• 🧱 On-Page Optimization: Meta titles, descriptions, structured data, and UX-focused content tailored for Google & shoppers
  
  

• 🕷️ Technical SEO Foundations: Site speed, crawlability, mobile-first indexing, schema markup & clean architecture
  
  

• 🛍️ eCommerce SEO Best Practices: Optimized product pages, collection filters, faceted navigation & internal linking
  
  

• 📱 Mobile SEO: Ensuring mobile UX, Core Web Vitals, and responsive design to boost mobile rankings & conversions
  
  

• 📈 Performance Tracking: GA4, Google Search Console, SEMrush, Ahrefs insights tied directly to growth KPIs (traffic, CTR, bounce rate, rankings)